Let's start at the beginning, frizzy hair is caused by a lack of water in the hair, which causes it to open up
and the hair fibre to expand in search of moisture where there is moisture. In addition, heat tools such as
hairdryers and straighteners, as well as hair dyes, exposure to the sun or contact with sea water are
factors that increase the chances of frizzy hair. It is therefore essential that hair is constantly moisturised.